Mastering AI-Powered Data Visualization in 2024: Preparing for the Next Wave in 2025
As we close out 2024, the pace of data visualization innovation will continue to accelerate. For B2B businesses, the ability to transform complex data into actionable insights is now a necessity rather than a luxury. Central to this evolution is Artificial Intelligence, which is reshaping dashboards and data visualizations to enable organizations to make faster,…
martechcubejohnRezonate, CEO and Co-founder, Roy Akerman – AITech Interview
How can organizations better expand their visibility into their own data, identities, and access management systems to enhance their security posture? A comprehensive view of all human and non-human identities is critical to a successful identity security program. Detailed insights into privileges, entitlements, activities and risk profiles provide context and intelligence to make decisions about…
Livestream Shopping During the Holidays: Perfecting Tech, Talent, and Timing
With the holiday shopping season approaching, e-tailers are gearing up to take advantage of major shopping days like Black Friday, Cyber Monday, and similar events. Social media trends highlight that livestream shopping has become an effective tool for driving holiday purchases and engaging audiences. Through live video shopping, this trend brings excitement to buying products,…
Where Brands Are Built or Broken: The Contact Center
Branding profoundly shapes customer experiences. While many global brands are easily identified by their logos, jingles, or color schemes, branding extends well beyond these visual elements. It should be woven into every interaction with customers — and no touchpoint is more essential than the contact center. As the frontline of customer engagement, contact centers significantly…
This Holiday Season: Will AI Be a Blessing or a Burden?
As the holiday season nears, businesses gear up to maximize operational efficiency, enhance customer interactions, and streamline processes. Artificial intelligence (AI) has become crucial in meeting these objectives, especially when customer activity reaches its peak. However, AI’s capabilities also bring essential questions: Will it serve as a valuable ally to simplify holiday operations and delight…
AITech Interview with Frederik Steensgaard, CEO at BeCause
Welcome Frederik, could you tell us more about your role at BeCause and how your journey has shaped the company’s mission? As the CEO of BeCause, I focus on how our AI-powered technology platform fits into the larger narrative of advancing hotel sustainability across the broader travel and tourism sectors. Part of my role is…
Revolutionizing E-Commerce with AI: Implementing Phygital Technology
The advent of AI-powered adaptive commerce is transforming B2B e-commerce for enterprises across various sectors. Beyond merely enhancing customer insights or product recommendations, AI is now driving a new approach that blends physical and digital realms—often referred to as “phygital.” By integrating AI into physical environments, B2B e-commerce firms are crafting seamless and engaging shopping…
Fuse the Power of AI and Data Management to Unlock Business Value
Today, enterprises find themselves on the cusp of a transformative era, poised to unlock unprecedented business value by harnessing the full potential of AI. According to McKinsey, 44% of companies implementing AI report reduced operational costs, with many also experiencing revenue growth. However, successful AI adoption and modernization involve more than just deploying the latest…
Top 5 Data Analytics Tools That Defined 2024
Throughout 2024, data analytics continued to play a crucial role in driving data-based decision-making for B2B companies, while investment in advanced data technologies surged. These new tools offer deeper insights, predictive capabilities, and more sophisticated analytics to improve governance. The tools listed below are equipped with powerful features across BI, predictive modeling, natural language processing,…