Summary:
- The global body scrub market size reached USD 4 Billion in 2023.
- The market is expected to reach USD 8 Billion by 2032, exhibiting a growth rate (CAGR) of 4.28% during 2024-2032.
- Asia Pacific leads the market, accounting for the largest body scrub market share.
- Plant-based accounts for the majority of the market share in the product type segment due to the growing consumer preference for natural and eco-friendly ingredients.
- Oily skin holds the largest share in the body scrub industry.
- Cream remain a dominant segment in the market, as they are favored for their moisturizing properties and ease of application.
- Hypermarkets and supermarkets represents the leading application segment.
- Commercial represents the leading application segment.
- New product launches featuring unique ingredients and innovative formulations are attracting more customers.
- The growth of men’s grooming products is expanding the target audience for body scrubs, contributing to the overall market expansion.
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Industry Trends and Drivers:
- Increasing Consumer Awareness About Skincare and Personal Hygiene
The global body scrub market is significantly influenced by rising awareness around skincare and personal hygiene.
More consumers are prioritizing exfoliation to remove dead skin cells, improve skin texture, and promote healthy skin. People are becoming more educated about the benefits of regular skincare routines, including body scrubs that can help in preventing clogged pores, reducing acne, and improving blood circulation. Health-conscious consumers now look beyond basic cleansers and moisturizers, recognizing that exfoliating products like body scrubs are essential for radiant skin.
In addition, marketing efforts from beauty brands are increasingly focusing on educating consumers about the importance of holistic skin health, which includes exfoliation. This shift in focus from basic hygiene to enhanced personal care, coupled with the desire to achieve a glowing complexion, is driving demand for body scrubs in both mature and emerging markets.
- Rising Popularity of Organic and Natural Products
The demand for organic and natural body scrubs is on the rise, as consumers increasingly seek out products made from eco-friendly and sustainable ingredients. Shoppers are becoming more selective, avoiding products with synthetic chemicals and instead opting for scrubs formulated with ingredients like sugar, salt, coffee, and essential oils. These natural products are perceived to be gentler on the skin while providing similar exfoliating benefits.
In addition, consumers are looking for products that align with their environmental values, pushing brands to innovate in sourcing raw materials sustainably and reducing their ecological footprint. The clean beauty movement has gained significant traction, influencing consumers to prioritize transparency in ingredient sourcing. As a result, body scrub brands that emphasize natural, cruelty-free, and vegan formulations are experiencing stronger demand, particularly in regions where wellness and eco-consciousness are highly valued, such as North America and Europe.
- Growing Disposable Incomes in Emerging Markets
The rise in disposable incomes, especially in developing economies, is fueling the demand for body scrubs. As middle-class populations grow in regions like Asia-Pacific and Latin America, consumers are willing to spend more on personal care products, including higher-quality body scrubs. Economic growth in these areas has led to increased purchasing power, enabling consumers to explore a wider range of skincare products beyond basic necessities. This shift in spending patterns is particularly noticeable in urban areas, where a growing focus on beauty and grooming is becoming mainstream.
Additionally, with greater exposure to global beauty trends through social media and international marketing campaigns, consumers in these regions are becoming more aware of skincare regimens that include exfoliation. This increased interest in self-care and personal wellness is pushing brands to expand their product offerings and cater to diverse consumer preferences in emerging markets.
Body Scrub Market Report Segmentation:
Breakup By Product Type:
- Plant-based.
- Milk-based!
- Others
Plant-based scrubs held the top spot by product type, reflecting the shift toward sustainability and natural skincare options.
Breakup By Skin Type:
- Sensitive
- Normal
- Dry
- Oily
Oily skin products led the market as consumers with this skin type increasingly seek exfoliation to manage excess sebum and prevent acne.
Breakup By Product Form:
- Powder
- Gel or Liquid
- Cream
Cream-based scrubs were the most popular product form, favored for their moisturizing properties and ease of application.
Breakup By Distribution Channel:
- Hypermarkets and Supermarkets
- Independent Retailers
- Convenience Stores
- Online Stores
- Others
Hypermarkets and supermarkets led the distribution channel segment, offering convenience and a broad selection of body scrubs.
Breakup By Application:
- Residential
- Commercial
The commercial sector was the largest application segment, driven by the high demand from professional skincare services.
Breakup By Region:
- North America
- Asia Pacific
- Europe
- Latin America
- Middle East and Africa
Asia Pacific represented the largest regional market, fueled by increasing disposable incomes and growing awareness of skincare routines.
Top Body Scrub Market Leaders:
The body scrub market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.
Some of the key players in the market are:
- 3LAB Inc.
- Estée Lauder Companies
- Home & Body Company
- Innisfree Corporation (Amorepacific Corporation)
- L’Oréal S.A.
- Procter & Gamble
- Sephora (LVMH)
- Shiseido Company Limited
- The Face Shop (LG Household & Health Care Co.)
- Tonymoly Co. Ltd.
- The Body Shop Inc. (Natura Co Holding S/A)
- Yunos Co. Ltd.
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Key Highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
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