If you’re running a crypto company, you’re likely focused on making cryptocurrencies more accessible and usable for customers. This could mean offering seamless crypto trading, providing crypto cards, or delivering an integrated crypto wallet—all under one streamlined platform.
However, meeting these goals can be challenging under the EU’s new MiCA regulation. Additionally, compliance and technical requirements can be intensive for crypto companies aiming to scale efficiently.
Key Challenges Facing Crypto Companies
1. Expanding Features to Meet Market Needs
Scaling requires offering a comprehensive range of crypto services, like crypto debit cards, wallets, and a strong crypto banking infrastructure. Yet, many crypto applications lack the necessary regulatory foundation to provide robust crypto banking services, which limits their growth potential.
2. Building User Trust and Security
Users are often hesitant to embrace crypto due to perceived risks, making it crucial for companies to implement secure technical infrastructure that authorizes and executes transactions with confidence. Transparent solutions can significantly enhance user trust and increase adoption.
3. Navigating Complex Compliance Requirements
Compliance with regulations like KYC, AML, CTF, and FATF’s Travel Rule is essential but resource-intensive. When multiple companies or vendors are involved, regulatory complexity only increases. In these cases, a crypto-banking-as-a-service platform with built-in risk management tools can streamline operations and reduce compliance burden.
Bringing Crypto into Everyday Life with Practical Solutions
One effective way to bridge the crypto adoption gap is through physical and virtual cards.
Crypto debit cards enable users to make real-world purchases directly with their crypto assets, simplifying everyday transactions. A crypto rewards program can further incentivize new users and help companies boost retention.
Build and Launch Your Crypto Debit Card Program with Ease
Instead of coordinating with multiple providers and navigating complex compliance documents, the all-in-one solution lets you save time and resources by providing everything you need to build and scale your product.
Through the partnerships with issuing banks and card networks, you can launch branded virtual and physical cards for end users in just four steps. With simplified, open APIs, you can design and deploy your solution within six weeks.
Crypto banking also integrates KYC and AML checks to verify user identities smoothly. Once onboarded, your admin tools let you manage each card’s lifecycle as you see fit, from issuance to ongoing control, ensuring compliance and security throughout the user experience.
