Digital Out of Home (DOOH) Market size was valued at US$ 23.24 Bn. in 2022 and the total revenue is expected to grow at 11.2% through 2023 to 2029, reaching nearly US$ 48.88 Bn.
Digital Out of Home (DOOH) Market Overview
The report presents up-to-date insights into the revenue and prevailing market trends within the Digital Out of Home (DOOH) market. It gives significant attention to an overview of the Digital Out of Home (DOOH) Market, encompassing its definition and market structure, while also addressing proactive and pre-planned management strategies. The report delves into critical aspects like gross margin, costs, market share, capacity utilization, and supply, all of which influence the Digital Out of Home (DOOH) Market. Additionally, it contributes to understanding the potential trajectory of the Digital Out of Home (DOOH) Market in the upcoming years. This comprehensive report outlines a market overview through standard topics, each underscored by tailored data that caters to specific needs and requirements.
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Digital Out of Home (DOOH) Market Dynamics
Drivers of the Digital Out-of-Home (DOOH) Market:
One of the main factors projected to propel the growth of the worldwide digital-out-of-home (DOOH) market during the forecast period is an increase in programmatic advertising spending. Market expansion will also benefit from the growing importance of business information and the heightened level of market competition.
Moreover, during the course of the projection period, the worldwide digital-out-of-home (DOOH) market would rise at a rapid pace thanks to ongoing technological advancements in display technologies.
The increasing urbanisation of emerging nations worldwide is anticipated to present profitable growth prospects for the digital out-of-home industry throughout the forecast period.
Digital Out of Home (DOOH) Market Report Scope and Research Methodology
The report identifies significant adoption trends impacting the Digital Out of Home (DOOH) market, as well as factors that will either boost or hinder its growth. An in-depth analysis of these trends and challenges is presented to facilitate client comprehension of the Digital Out of Home (DOOH) market. Detailed information about the market’s size and share is provided, contributing to a comprehensive understanding. The report furnishes upfront data and statistics, rendering it a valuable resource for individuals engaged in advertising and industry decision-making within the Digital Out of Home (DOOH) market. The document also addresses opportunities and challenges prevailing in the Digital Out of Home (DOOH) market.
Digital Out of Home (DOOH) Market Segmentation
by Format Type
Billboard
Transit
Street furniture
Others
The global digital out-of-home (DOOH) market is segmented into billboard, transit, street furniture, and other categories based on the type of format. The billboard category led the market in terms of revenue in 2022 and is predicted to do so going forward. The appeal of the billboards is the reason behind this.
by Application
Outdoor
Indoor
The Digital Out of Home Market is divided into indoor and outdoor segments based on application.
The outdoor segment brought in the most money in 2022. The same segment would also have the fastest CAGR of 11.7 percent throughout the course of the predicted year. Almost two thirds of the global digital out-of-home industry was made up of outdoor advertising. This is a result of rising demand in emerging economies for smart infrastructure solutions.
by End-User
Automotive
Personal care & households,
Entertainment
Retail
Food & beverages
Telecom
BFSI
Others
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Digital Out of Home (DOOH) Market Key Players
1. JCDecaux (France)
2. Lamar Advertising Company (US)
3. Clear Channel Outdoor Holdings, Inc. (US)
4. OUTFRONT Media (US)
5. Prismview LLC (US)
6. Daktronics (US)
7. NEC Display Solutions, Ltd. (Japan)
8. Stroer SE & Co. KGaA (Germany)
9. Broadsign International LLC. (Canada)
10.oOh!media Ltd. (Australia)
11.Mvix, Inc. (US)
12.Christie Digital Systems USA, Inc. (US)
13.Ayuda Media Systems (US)
14.Deepsky Corporation Ltd. (Hong Kong)
15.Aoto Electronics Co., Ltd (China)
Digital Out of Home (DOOH) Market Regional Insights
The report is segmented into several key countries, with market size, growth rate, import and export of Digital Out of Home (DOOH) market in these countries, which covers North America, U.S., Canada, Mexico, Europe, UK, Germany, France, Spain, Italy, Rest of Europe, Asia Pacific, China, India, Japan, Australia, South Korea, ASEAN Countries, Rest of APAC, South America, Brazil, and Middle East and Africa.
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Key Questions answered in the Digital Out of Home (DOOH) Market Report are:
- What are the Digital Out of Home (DOOH) market segments?
- What was the CAGR of the Digital Out of Home (DOOH) market in 2022?
- What is the expected CAGR of the Digital Out of Home (DOOH) market during the forecast period?
- What is the expected Digital Out of Home (DOOH) market size by the end of the forecast period?
- Who are the prominent players in the Digital Out of Home (DOOH) market?
- What key trends are expected to emerge in the Digital Out of Home (DOOH) market in the coming years?
- What are the factors restraining the Digital Out of Home (DOOH) market growth?
- Which regional Digital Out of Home (DOOH) market is expected to grow at a high rate during the forecast period?
Key Offerings:
- A detailed Market Overview
- Market Share, Size, and Forecast by Revenue
- Market Dynamics- Growth drivers, Restraints, Investment Opportunities, and key trends
- Market Segmentation- A detailed analysis of each segment and their segments
- Competitive Landscape – Leading key players and other prominent key players.
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