If you are reading this article, you likely belong to one of these two categories:
One: For months, you have heard about virtual property tours and have seen your competitors using them. So, now you too have finally decided to use virtual tours as a marketing gimmick in your real estate brokerage in Mississauga. But before you put your money and efforts into virtual property tours, you want to know if it’s really worth it.
Two: It is only recently that you have heard about virtual property tours from your home-selling client or other professionals. You are now curious to learn about this new marketing trend – is it truly worth the buzz?
If yes, this article is your ultimate guide where you can learn all about real estate virtual property tours. From what exactly is a virtual tour and its benefits to effective tips to spice up your property listings with virtual tours, this blog will help you clear every doubt about this tech trend. So, grab a cup of coffee and get set for some insightful learning about virtual property tours!
Quick Overview of Virtual Property Tours
A virtual tour is a 3D walkthrough of a property created with the help of Virtual Reality (VR) systems. Through virtual tours, the home-buying clients of your real estate brokerage can tour a property from anywhere, anytime.
It is interesting to note that it is not just the real estate industry that has been impacted by VR technology. Other industries such as hospitality, tourism, education, retail, and more are also leveraging VR technology.
But how do virtual property tours benefit the business of a real estate brokerage in Mississauga in particular? Let’s explore the benefits of using virtual tours in real estate marketing in the next section!
Perks of Incorporating Virtual Tours into Property Listings
As a Realtor or Broker, it is obvious to deliberate carefully before making a big marketing investment. Now that you are considering embracing virtual tours, you would definitely want to know its pros before putting your money into it. So, here you go, here are some of the many benefits of using virtual tours for the property listings of your real estate brokerage in Mississauga –
- Enhanced Marketing – Virtual tours provide real estate professionals with a unique and visually appealing way to market properties. As compared to static images, property listings with professionally designed virtual tours attract attention faster.
- Time Efficiency – With virtual tours, you won’t have to spend time accompanying home-buying clients to every property tour. You can simply send them the virtual tour link of your property listings from your office or home, which can save you tons of time and effort.
- Reach – A real estate brokerage can easily share virtual tours of property listings to clients across multiple platforms. This enables your real estate business to reach a broader audience of potential homebuyers.
- Competitive Advantage – Offering virtual tours on property listings can give real estate professionals a competitive edge over other agents who are not yet using this technology.
This also means that if you are not using virtual tours yet, you are falling behind your real estate competitors.
- Lead Generation – Virtual tours can help a property brokerage firm generate a large number of leads. This is because interested homebuyers usually schedule follow-up visits with a real estate professional right after watching a property tour.
Apart from benefitting your real estate brokerage in Mississauga, property virtual tours also assist your home-buying and selling clients in many ways. To start with, your home-selling client can benefit from the increased exposure their property gets from virtual tours. Virtual tours also allow sellers to highlight all the unique features of their property in a better way.
For homebuying clients, virtual tours offer them the convenience of looking through properties from the comfort of their own homes. Because of this, they don’t have to spend hours after hours on house-shopping and house-touring. Virtual tours also provide buyers with a better understanding of the property than static images, helping them to make more informed decisions.
Tips to Make Your Property Listings Shine with Virtual Tours
When you start shooting a virtual tour for your real estate brokerage for the first time, you may get a bit confused and overwhelmed. This is why we have listed these effective tips to make your first virtual property tour strategy a successful one –
Planning and Preparation:
- Consider different options like 360° photography, 3D modelling, or video walkthroughs to make sure your virtual property tour is striking. You can choose the right option for the property tour based on your budget, property type, and the preferences of the target audience.
- We suggest hiring a professional team to shoot the virtual property tour instead of trying it on your own. Professionals have high-quality equipment and the basic know-how required to capture a clear and engaging property tour video.
- Make sure to tell the home-selling client of your real estate brokerage in Mississauga to stage the property before the shoot. They must declutter, clean, and arrange furniture attractively to showcase the property in the best light.
- Just posting the virtual property tour video on your website or social media is not enough. You also need to write an engaging description for the post highlighting key features, amenities, and unique selling points of the property.
Creating the Tour:
- For shooting the property tour video, plan logically in a way so that the video showcases the main features and layout of the home. Ask the professional to use smooth transitions and not abruptly jump from one scene to the other.
- The property virtual tour video must cover all the important spaces in the home – living areas, bedrooms, bathrooms, kitchens, outdoor spaces, and balconies.
- To make the property listing video of your real estate brokerage stand out, focus on capturing close-up shots of unique property features, or new appliances.
- The virtual property tour video must have hotspots for additional information, floor plans, or links to your website.
Promotion and Engagement:
- Embed the virtual property tour video on your website and social media profiles.
- Send the virtual property tour link to potential buyers via email who may be interested in the property.
- Use analytics tools to understand how viewers are interacting with the virtual tour video and look at areas for improvement for future videos.
- Make sure the customer support team of your real estate brokerage in Mississauga promptly answer questions and queries raised by viewers who engaged with the property tour video.
Draw in a Larger Pool of Homebuyers Using Virtual Property Tours
Virtual tours have truly transformed the way property listings are viewed and marketed. By leveraging virtual tours, real estate agents can attract more leads, expedite their processes, and ultimately stay ahead in the real estate game.
So, if your real estate brokerage is yet to embrace virtual tours in property listings, do it sooner than later. Embracing this technology will not only make you more tech-savvy but also give you an advantage in the competitive real estate industry.
