Holiday season is upon us and every business whether big or small, is thinking of ideas to incorporate the festive vibes in products’ promotion. Brands are making custom ads for Thanksgiving and Christmas and displaying it on TV and other digital platforms. People not only pay attention to these seasonal promotions but also purchase more in the holidays. A very simple yet affective way to attract customers in merry time is by the use of custom header cards for retail packaging. Header cards are already displaying the brand identity and by incorporating seasonal promotions in it, you will up your sales game within no time.
Perks of Using Seasonal Header Cards for Retail Packaging
Header cards not only helps enclosing the items perfectly but also is a blank space to be creative and compel the customer to make a purchase. They are also a necessity for companies and brands whose products come in clear plastic packaging. As they don’t want to print on the bag, they show their identity via
header cards for retail packaging.
Making Use of Holiday Spirit for Sales:
Sales is always the end goal of marketing. According to Statista, an average US citizen spends $997.73 in Christmas Holidays for gifts, decorations and grocery. People save money specially to spend on these holidays, and you can ride that spirit by adding Christmas slogans and custom designing your header cards. If you have a product that can be gifted to someone, holidays are the perfect season to display that. If your item falls in the grocery category, you can give a discount and display it on your header card as a seasonal promotion that ends after a specific time.
Build Emotional Connection with Customers:
People likes the brand they can connect with. Companies that try to connect with their customers, stay on top of the business game. People want the human touch with material possessions and you can provide it by showing that you care about the seasonal holidays. You can use any season, changing weather, Halloween, Thanks Giving, Christmas and even 4
th of July to make your buyers connect with you emotionally.
Advertising without any Additional Cost:
Most sellers in USA are already using
header cards for retail packaging. They are already paying this recurring cost with every batch they sell. So, why not just update the design a little bit with season and enjoy the most economical advertising ever. If you have to make a video ad, you would have to pay for actors, videography equipment, voice overs, and editing etc. After that you have to pay the channels to broadcast it. It all adds up to a significant amount but with header cards you can send your message across with minimal expense on their part.
Ideas for Seasonal Promotion with Header Cards
You can become as creative as you can with header cards seasonal promotions. Hire a good packaging company like Packaging Mines, that have an artistic team to guide you thoroughly every step of the way. Following are the top 2 ideas you can use in retail packaging your next consignment:
Adding Seasonal Slogans:
Seasonal promotion is very easy yet effective. Just add the most popular slogan currently being used for upcoming holidays, and you will have the perfect write up for your header card.
Season Specific Color Scheme:
Colors catch the drifting eyes of customers. If you use colors specific for the season, it will do the job. For example, you can use shades of orange for fall, black for Halloween and red and white for Christmas.
Conclusion
Header cards for retail packaging are the perfect place for advertising your brand in a way that customers can connect with it. To be more influential, seasonal promotions can be incorporated in header cards design resulting in increased sales and customers’ loyalty. Holliday slogans printed in specific color scheming on header cards results in the perfect seasonal promotion.
