Google Webmaster Tools (GWT) is a free service designed to assist webmasters in optimizing their websites for search engines, as well as provide insight into visitor behaviors on a website.
Google Web Tool was recently rebranded as Google Search Console; many of its features remain the same. Read on to discover its benefits for your website!
Tracking Website Traffic
Webmaster Tools not only provides SEO-related functionality and features, but it also enables website owners to track website traffic – an important aspect of SEO that can help increase search engine rankings.
Additionally, it provides web admins with a list of keywords which help visitors access their website, enabling them to tailor content appropriately.
This tool also allows you to evaluate the backlinks to your website, which can help identify whether there are any bad links that could affect its visibility negatively.
Webmaster Tools also allows you to quickly detect whether or not your site is facing any manual penalties from Google, as Google penalizes websites that do not adhere to its guidelines. With these tools in hand, it will let you know if any penalties exist so that you can take measures and rectify it as soon as possible – this way avoiding additional fines and getting back on the right path!
Identifying Keywords
Searching the Google results to identify keywords is an integral component of website optimization, and webmaster tools allow web admins to monitor search queries that lead visitors directly to their pages and how these appear in Google results. With this knowledge at their disposal, webmasters can tailor content more precisely towards meeting user expectations.
Webmaster tool also enables webmasters to submit image and video sitemaps so Google can more quickly discover them, while giving an overview of backlinks – an integral factor of Google’s ranking algorithm and constituting votes of trust from other websites – that help Google rank websites more accurately. A strong backlink profile can only benefit your business.
Google first unveiled their webmaster tool – now known as Google Search Console – back in 2006. Over time, this development eventually gave rise to what we know today as Google Analytics, making a substantial impactful statement about current digital marketing strategies and future plans. Since 2006, they have continued improving it. By visiting the site zorzdans.com/ , you can efficiently learn about Webmaster Tools.
Analyzing Site Speed
Google’s transformation of its Webmaster Tools suite to Search Console was not simply cosmetic; rather it represented their response to the evolving nature of internet use and digital marketing. They acknowledged that internet access no longer just belonged to tech-savvy webmasters but encompassed small businesses owners, bloggers, and even app developers as users.
The new suite of tools allows users to monitor and optimize the performance of their website, understand how Google sees it (including keywords/site links that appear in results), as well as detect/address issues like loading speed, backlinks and mobile usability.
Add structured data to their websites, a feature which enables search engines to display rich snippets directly in the results pages and provide relevant information directly in search engine search results pages, increasing click-through rates by providing richer snippets. This is also an opportunity for website owners to display relevant information while increasing click-through rates.
Auditing Site Structure
As Google’s GWT continues to mature, it offers new features to assist webmasters with optimizing their websites. One such feature is Fetch as Googlebot which enables users to see how search engines view and render website pages as well as set a preferred domain. Furthermore, structured data features are maintained and enhanced as well as manual actions taken against their websites being checked against.
Client websites need an effective website structure for search engine bots to easily find what they’re searching for, making life easier for both visitors and agencies alike. Webmaster Tools is an invaluable tool that agencies can use to audit client sites for any necessary improvements such as missing pages, duplicate content or accidentally blocked pages that require attention.
Site audits should also assess the logical structure of a website to see whether improvements could make navigation easier for people. This may mean restructuring its architecture or eliminating pages that no longer apply or provide necessary content.
