Market Overview: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Insights 2023-28
The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28.
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Top Players in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market:
JCDECAUX SA
ELAN Media
HyperMedia FZ LLC
Emirates Neon Group
Hills Advertising L.L.C.
Elevision
Dooha Media
Viola Communications
Daktronics Inc.
NMN Communications
Mubashir
Primaflex International
Lifeonscreen
Others
Segmentation Analysis of Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market exactly assesses and highlights significant trends and influencing factors within each segment. The comprehensive analysis extends its predictions for the period spanning 2023-28, focusing on the national landscape. The market is exactly categorized based on this analysis, providing valuable insights into its various facets.
-By End Users
Retail
Real Estate
Financial Services
Government
Automotive
Others (Education, Healthcare, etc.)
Here, Retail gained the major market share of the DOOH Advertising market during the historical years. By installing digital screens in public places such as malls and offices, companies are able to target large audiences at once, as customers watch for billboards to stay up-to-date with the latest trends. Additionally, with the rise in inbound tourism, the demand for accommodation, entertainment, and dining areas would amplify in the country.
Therefore, the deployment of digital advertisements increases across transit stations relating to retail store locations & discounts, among others, to boost the sales of the retailers. Hence, with the growing need to make individuals aware of the business to penetrate the market, the segment’s demand for digital OOH advertising is expected to rise in the coming years as well.
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-By Type
Billboards/LED Screens
Street Furniture
Transit
-By Location
Bus Stations
Malls & Facades
Airports
Taxi
Movable Trucks
Fuel Stations
Trains/Metro
Super Markets/Hyper Markets
Departmental/Convenience Stores
Highways & Bridges
Roadside Lamp Posts
Roadside Mupis
A Comprehensive Geographical Analysis:
-By Country
The UAE
Saudi Arabia
Oman
Qatar
Egypt
Morocco
Others
Saudi Arabia held a major share in the Middle East & Africa Digital Out-of-Home Advertising market in historical years. Out-of-home advertising is regarded as one of the most influential forms of brand promotion dedicated to consumers of varied ages & preferences. The market growth imputes to a notable rise in commercial advertising activities across the business to grab individuals’ attention & promote brand awareness.
Furthermore, with the introduction of digitalized OOH advertisement services based on Geofencing, the country is expected to witness an increase in the deployment of GPS-based technology on billboards across malls, stations, and other locations to generate more customer leads. This would lead to a considerable increase in the demand for Digital out-of-home advertisement services in Saudi Arabia during 2023-2028.
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