How to Use Mobile-Optimized Content for Digital Goals in 2016?
Mobile is the thing for marketers nowadays. From flexible sites to mobile apps, the connected social media world to precise e-mailer campaigns, mobile-optimized content is dominating the marketplaces in 2016.
Marketers, agencies, and even tech-solution suppliers have recognized the rise of mobile-optimized content production and development. To assist such a mobile-savvy community, we provide the methods by which the world can curate a robust mobile content strategy that is consistent with their brand or company.
1. Improve content effectiveness through strategy
Content that is relevant right now can grow stale if not renewed over time. According to CMI’s 2016 B2B Content Marketing Benchmarks, Budgets, and Trends report, only 30% of B2B marketers believe their firms are effective at content marketing. The remaining ones are practically struggling to keep the content flag flying high. Every marketer now understands that content is king and engagement is queen. If you’re a marketer or brand manager who isn’t sure how to strike that balance, all you need is a roadmap or a content plan. Tonality, messaging, voice, and consistency may help brands achieve content effectiveness and engage with their consumers and followers in a way that is both relatable and fascinating.
2. Content must provide value
Content marketing has evolved from ‘Me’ marketing to ‘You’ marketing in ways that were previously inconceivable. Within inches of the screen, all you need to do is strike the correct chord with the customers, present the demand for a product or service, and redefine value. In these methods, the buyer feels emotionally attached. Influencer blogs, tweets, and posts can be quite effective in attaining value-based content goals.
3. The “Informed Customer” Era will dawn
Buyers are aware that having access to a wealth of information online can assist them in making more informed purchases. Apparently, mobile is the most common medium used by purchasers when searching for anything. So, the only way for brands to support pleasant interactions with knowledgeable customers is through mobile-optimized content that includes qualitative material.
4. Use visual content to increase awareness
Cisco expects that by 2017, video will account for 69% of all consumer Internet traffic. Brands have resorted to this change, as have Dubai’s digital agencies, all attempting to crack the formula for creating engaging video advertisements.
To maximize marketing returns, you must incorporate all of these trends into your content strategy. Do you agree with us? Or offer some suggestions. Please share your thoughts in the comment area.
Stay in contact with BM Marketing, a digital marketing company in Dubai, to stay informed about new concerns in the digital sector. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately. For further updates, please like us on Facebook and follow us on Twitter and LinkedIn.
