What if you have a great clothing store with the most trending fits and unique styles but no one knows it exists!? But don’t worry when you’ve got a great tool like digital marketing! It helps you reach most of the people and tell them that you’re the best.
But how will they find you? Through SEO! Digital marketing and SEO are interconnected and support each other. SEO makes your website the first place people see when they search for a relevant query.
If we look for a simple definition, SEO is a part of digital marketing- one technique within the broader collection of techniques. In this blog, we’ll discuss their roles and how they help!
Digital Marketing: The Big Picture
Digital marketing is a complete toolbox filled with different small tools that help in reaching your potential customers. It analyzes every effort you put in to promote your business on the internet – from social media to email marketing and even video ads.
The goal it serves is to create a strong online presence, attract customers (website visitors), and ultimately increase the conversion rates.
SEO: Getting Found Online
SEO is just like a detailed map that helps people find where your business is- your website. It includes optimizing the website and online content on your website so that search engines like Google can easily understand what your business is all about and rank it higher in search results search pages.
The higher you rank, the more people are going to see your website when they search for any relevant query. Here’s how it works –
Keywords
The terms that people use to search for their needs or queries are called keywords. You need to find the relevant keywords for your website. SEO involves using those keywords throughout the website naturally and strategically. It includes adding them to blog posts, product descriptions, case studies etc.
Website Optimisation
SEO not only focuses on keywords but your website as well. To keep your website well prepared, keep it ready. Make it mobile-friendly, high loading speed and user-friendly. A website that looks great with all the right features ranks higher than most of those who lack it.
Why SEO Matters for Digital Marketing
SEO is a small but the most powerful tool. It helps in strengthening the whole strategy of digital marketing.
- SEO attracts free traffic and doesn’t require any paid ads. The audiences get attracted to the website themselves resulting in high organic traffic. It works 24/7 constantly boosting your website and attracting the best of all.
- When you focus on relevant keywords, the right audience finds you. The right audience has a high conversion intention. SEO connects you with the right people and helps in increasing the conversion rates.
- Unlike paid ads that provide short-term growth, SEO For long-term growth and success. You get to enjoy the benefits for a long time with constant traffic on your website.
SEO isn’t weak when alone
While SEO plays an important role, it’s just a part of the digital marketing tool suite. But don’t underestimate it. Here’s how SEO works with other digital marketing strategies:
- You can promote SEO-optimized content on social media of different kinds like Facebook and Instagram. As there are people active in larger numbers, it can drive heavy organic traffic to your website and improve its visibility.
- SEO can be used with Email marketing as well to promote website content, offers, and sales and give all of them a personal touch. This can bring in more conversions as most of the audience in email lists have high buying intent.
- If you’re looking for a quick boost, you may even go for paid ads to quickly get the visibility increased. Using targeted ads to reach a wider audience and pays off your SEO efforts/
The Takeaway: A Winning Combination
SEO and digital marketing are like bread and jam – they’re the best combination. One can strategically combine SEO with other digital marketing tactics to create a powerful online presence to attract new customers. It can also boost brand loyalty, and drive your business to success. Remember, SEO is a slow process, it doesn’t show quick results. Stay consistent in creating high-quality content, and watch your online presence grow with time!
