Introduction
Large format printing is the general term used to describe the printing done on the large material sizes like banners, posters, vinyl graphics, etc. In comparison to small format digital and offset printing, large format printing allows different types of companies to create very bright and appealing visual messages on a much larger scale.
If you’re wondering how investing in large format graphics can benefit your business, here are the top 10 advantages:If you’re wondering how investing in large format graphics can benefit your business, here are the top 10 advantages:
1. The two key objectives of enhanced brand awareness and recall are related to the brand placed on the product.
Indeed, one of the major advantages of large format printing is the awareness level it provides to the intended audience. Large format vinyl banners, car/truck wraps, building wraps, trade show graphics and more are some of the most seen formats that can be found in the environment and one can easily notice them from a distance. Aesthetic brand features are easier to recall by the audience than low profiled ones thus creating a strong brand image. According to scientific studies, large format ads increase the brand image by over 80/100.
2. It is the ability to convey more information to the audience.
Due to the space taken up by large format printing, the opportunity to communicate key brand messages artistically is significantly larger and more detailed. Other items such as graphics/photos, texts/offers, contact details, and QR codes can be added to tell even more detailed narratives about products, events, facilities, and services.
3. Engaging Customer Experiences
LFA transforms environments into engaging communication platforms because the type of information delivered in large format applications is striking and comprehensive. For example: Wall graphics such as murals and floor graphics turning the interiors into branded environments or vehicle graphics for engaging mobile ads, life-size cutouts for exposure and ‘wow’ insta moments and more.
4. Versatile Applications
As it pertains to the oversized canvas, there are many possibilities in terms of ways to make proper use of the opportunity – in indoor and outdoor environments and on cars. They include posters and banners, building and vehicle wraps, window, floor and wall graphics, exhibition graphics, retail signage and decoration elements as well as many other numerous uses. Large format printing also has the advantage of flexibility in case size and type in order to meet objectives.
5. Longer Lasting Impressions
Unlike other types of advertising and promotion with comparatively shorter durations, large formats advertising applications like building wraps, fleet graphics, floor and window graphics provide longer and repeated exposures. They keep on relaying branding messages in front of the audiences for as long as several months or even years depending on the lifecycle of the materials used.
6. Some of the objectives in the area of photography include production of high quality photographic images.
Due to technological innovations in large format printing along with other materials such as the photo textile, it is now very easy to have photo prints of much than normal size of those in a gallery. It assists the companies who are involved in selling works of art, décor items, event wallpapers, and such other visual goods in delivering differentiation through quality.
7. Another advantage for the design is the possibility to include dimensional and specialty effects.
To give the viewers more enjoyment and eye appeal, several large format techniques allow the combination of trims, textures, dimensional letters, crystals or glasses, lightings and many others. Adorning projects with such selective superior material and procedures is especially useful in branding because it yields particularly effective branding solutions to companies.
8. Revised: Enhanced Targeted Communication and Marketing
As very large format graphics are easily seen from a distance, they afford greater scope for advertising audience selection than does any other medium. To ensure that branding targets specific target audiences, it is effective to install branding contents such as banners, posters, or displays in particular areas that are known to be populated by the intended niche target groups.
9. Cost Efficiency
One often-neglected advantage is that several of the largest format techniques are significantly cheaper than conventional small format printing or popular promotion methods. This is because factors such as no repetation in plate/die cost, inexpensive materials such as vinyl and mesh and increased competition are some of the reasons that tend to give relatively cheap costs of production.
10. Greener Technology
For some time in the past, large format printing was deemed to be very unfriendly to the environment because of the excessive amounts of papers printed and the emissions involved in the process, but today, there are environmentally friendly large format printing solutions available that are much friendlier to the environment. UV/latex wide format printers with extremely low VOC emission and only inkjet equipment with improved productivity are also contributing to sustainability.
